The Strains Of DNA Testing

Believe it or not, many doctors and medical researchers find themselves using the same analytical tools that you use at work almost every day. Big data is as big a thing in the medical industry as it is in the commercial sector, because patients generate gigabytes of data on a daily basis, that need to be analysed in order to make progress in medical research.


Over the years, epidemics like Ebola and MERS have put the medical industry into action, with an increased need to be prepared for similar outbreaks. To this end, thousands of dollars are being spent each year on conducting extensive clinical tests and medical trials, in order to understand the causes and effects of various diseases and their viruses. However, more often than not, no results are found.


Fortunately, a recent healthcare symposium in Boston discovered that predictive analytics is the way forward for genetic testing, and the reason for this is quite simple. Unlike the commercial sector, where there are previous reports available, the majority of genetic testing involves studying complex, new DNA that are completely unknown, and therefore, researchers don’t even know what they must be looking for. Often, there aren’t any reports to compare with, and the research is left open-ended and inconclusive. So, rather than spend time and money conducting various tests and trials, they figured it would be better to make predictions for future cases using the vast amounts of patient data already available. Now, only time will tell how beneficial analytics is to medicine!

Further reading


UX Is More Than Just Pretty Colors

Many people get confused between UI and UX, and use the terms interchangeably. However, they are not one and the same, and that’s where the problem lies. Where UI is all about flashy designs and nice rounded buttons, UX (or user experience) is, quite literally, about user experience. It defines how the user interacts with the software. When working as a UX designer, words like straightforward and efficient are passed around a lot, and there is a strong emphasis on creating enriching user experiences across every part of the software. Because, let’s face it, nobody likes bloated software that is laggy and unresponsive.


For years Samsung’s top-of-the-line smartphones have been plagued by random freezes and system slowdowns. Although the Korean company makes some of the most powerful smartphones on the market, it is often unclear how to perform simple tasks like turning on WiFi, or rearranging apps, with its TouchWiz UI. Its theming and customization is extensive, but the focus on UI design has compromised UX. According to a recent article by VentureBeat, blurring the divide between UI and UX, and concentrating solely on over-the-top visuals is one of the major frustrations for users.

A recommended suggestion is to perform intensive usability testing, before launching a new product or service. Apple excels in this department, going so far as to test the shape of the space bar on the keyboard of the new iPhone with hundreds of users before launch. It is fine touches like these that have helped Cupertino become a leader in the premium smartphone market. And if you think about it, the goal of UX design is to give users what they want and as fast as possible. So why not test it out with the users themselves?


Sure, I’d love to have a smartphone or laptop that can do anything I want it to. After all, if I’m paying top dollar for it, I want the best set of features, otherwise, I’m not getting my money’s worth. But those features should not come in the way of usability. Apple and Google’s new outlook for flat and minimalistic design has grown on me, but the moment visual design makes navigation around the software, and ease-of-use difficult, I’ll have to withdraw my support. UI design mustn’t be smart just for the sake of being smart. UX is equally, if not more important.

Further reading


Diversifying For Tomorrow

Analytics continues to be an important aspect of every business and corporation. As a result of exhaustive data mining and analysis, markets are defined, products are sold, profits are made, and life carries on. Yet, as we move steadily towards a technology-driven future, where almost every moment in our day is directly or indirectly influenced by some computer system or another, a number of other areas have become essential, for the continued success of our population as a whole.

We, at Analytics Training Institute, have identified three unique areas that will drive tomorrow’s generation, namely, UI/UX, Genetics, and Robotics. “Cool visuals, DNA, and The Terminator? THAT’S our future?”, you might be asking. Well, let me explain. First, think about this. When was the last time you went on holiday? This summer? Okay. How did you book your air ticket? On your computer, obviously. Probably at home, and in your pajamas. Well, it wasn’t this easy, say, a decade ago. You’d have had to go down to the airport, or find a travel agent, to find out if there are even any seats left.

Technology has come a long way to making our lives that much more convenient, but it still hasn’t reached a point where we can say it’s perfect. A lot of this has to do with poor, or even downright awful design. Confusing layouts, mismatched buttons, and unresponsive pages; they all contribute to poor user experience, and prevent us from completing the intended task. As more and more actions get simplified and automated, from ordering an Uber, to having someone deliver our groceries, clean and efficient UI/UX is a must.


Almost every disease is curable, when the proper treatment and medication is taken. Some of the more severe diseases are currently being researched and explored. However, genetics is an area that is still widely unknown, due to the number of unique and complex genes present. As the population becomes larger and more diverse, the need for rapid genetic research becomes essential, should any extreme genetic mutation overcome us.


Robotics, well, it’s everywhere. Our cars, mobiles, and other appliances, are all being built by robots. But this area has so much more potential. Companies like Google and Tesla are already working on putting robots in our cars, and in the place of soldiers. With the necessary funding, and right vision, robots can potentially be the push we need, to get rid of war, crime, and other social issues. And even then, it’s ROBOTS we’re talking about.


By identifying and exploring these areas, we hope to generate interest in our students, as well as other readers. The sheer number of possibilities is enough to get anyone engaged. Look out for our next blog post for more exciting information.


Asking the right questions

Can abortion reduce crime?

Can you decide your daily revenue target based on weather forecast?

Can a butterfly flapping its wings in Mexico be the cause of a hurricane in China?


In case you are wondering-these are not random statements. This is what you missed if you weren’t in the ATI studio.

Today’s Guest Lecture series was on Analytics Data Mart by Maria Jose

Data mart in simple terms is information about a specific subject area. In technical terms it can be considered as a subset of a data warehouse. Before one sits down to collect, sift through all the variables and select the ones that can be used to analyse the problem in hand, the key is to ask the right questions.

The session was on how to go beyond the obvious and see those key variables to create a perfect data mart.

Next session in the Guest Lecture Series is on Entrepreneurship: What not to do before starting your own venture

Date: December 26,2014

Time: 2:00-4:00PM


88, 1st Floor
KK Centre, Jyothi Nivas College Road,
Industrial Layout, 5th Block
Contact No: +91-080-4154 0941

Dancing Traffic Lights

An innovative and fun way to reduce Jay walking! all credits go to  car manufacturer Smart

A perfect example of data analysis+ making strategies+ data monitoring 


Hangout With Experts !

Want to know more about our ONLINE ANALYTICS course

Join us for the session on November 13, 2014,  at 11:00 AM

Screen Shot 2014-11-12 at 11.24.14 am


Where’s my Talent?

Why the premium on analytics talent you may ask?

Just take a look at study done by Accenture

Accenture Study.001

And here’s another one where most analytics jobs are created

Accenture Study.002

To read more about the study, click here


Inspector was in the building!

2We kick started our weekly case file discussion yesterday!

Our in-house analytics expert Mr. Siddharth who also moonlights as Inspector C started off the first of the case file discussion

(whom you might have also seen strumming the guitar at various clubs around Bangalore)

Thursday’s Case file was “Will you survive a ship wreck?”

(Building a predictive module analysing Titanic Data)


The second part of the same discussion will be on Tuesday,November 11, 2014

Stay tuned for more updates



When we told you that analytics is everywhere, and that analytics is for everyone — we weren’t joking! Analytics is in the food you eat

“You can’t eat just one.”


It is not just a tagline it is a science. Analytics of all the junk food in the world has revealed that there is a formula behind getting you hooked. All you have to do is add the right measure of “salt” “sugar” and “fat”! There are huge investments being made to find the science behind melt in your mouth snack food.

The magic formula to make junk food light and fluffy has been mastered. After various analysis junk food companies have made an art of “vanishing caloric density.” Vanishing caloric density in a lay person terms is food that melts in your mouth. NY Times journalist Michael Moss discovered that this junk food ploy tricks your brain into thinking you’re not eating as many calories, so “you just keep eating it forever.”

The next time you find yourself saying “you just couldn’t help yourself, think of the analytics that went behind your pizza slice, your potato chip, your pastry!

But when food meets analytics it’s not just about the “evil” stuff. Analytics has also helped us discover

“You are what you eat!”


To be a leader you must eat like a leader. Analytics has also helped discover food types that help individuals be more productive.

For entrepreneurs, eating isn’t just about satisfying hunger. So say the growing ranks of nutrition experts who specialize in fine-tuning the metabolic performance of business leaders.

Eating like a leader implies your brain needs all the ammunition to keep it on it’s toes. That means lots of lean protein, fruits and vegetables, and complex carbohydrates; no processed foods; and minimal white flour and sugar. Along with lots and lots of water.

When Analytics meets food!


This saturday at ATI, analytics met food! The participants of Analytics360 were met with fresh from the oven — healthy and home made goodies. Going back from a break to SaS, R, Analytics base never felt so scrumptious!


[Webinar] Power of Analytics using Excel

Webinar: Power of Analytics using Excel

Date: Oct 31,2014

Time: 11-11:30 am

Registration: Click here


Now meet the speaker

Mr Kamal Vaswani



A tech averse, commerce graduate from Delhi University, is now the encyclopaedia of Excel and the most sought after Corporate trainer. Kamal is famous for his training style, approachable attitude and his penchant to having everything organised he has rescued many of his colleagues by automating processes around the office. At Redwood, he is our automation hero !

In his own words “Technology was never part of my studies and nor my work and analytics to me was a bizarre concept. And now it is like a cake walk. I’m living proof that a“degree” does not define you or your path & you don’t have to be in a particular “mould” to learn anything new. It is all about how you learn, and what drives you to learn

To register – Click here